![](https://oakwords.com/wp-content/uploads/2023/07/32e609f0-pin.png)
Client:
Tvisha Technologies
![](https://oakwords.com/wp-content/uploads/2023/07/32e609f0-pin.png)
Industry:
Web and software development
![](https://oakwords.com/wp-content/uploads/2023/07/32e609f0-pin.png)
The Problem:
Appearance in SERP for high-impact keywords
![](https://oakwords.com/wp-content/uploads/2023/07/32e609f0-pin.png)
The Solution:
Comprehensive keyword analysis, targeted content creation, SEO optimization, email nurture
![](https://oakwords.com/wp-content/uploads/2023/07/32e609f0-pin.png)
The Result:
Organic traffic increased by 23%, CTR on blog and solutions page improved by 8%.
Troop Messenger's Rise to Keyword Supremacy
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Client Background:
Troop Messenger, a product by Tvisha Technologies, is a leading communication and collaboration platform designed to streamline team interactions and boost productivity.
As an emerging player in the industry, Troop Messenger faced stiff competition from established competitors vying for the same target audience.
Despite offering a superior product, they struggled to gain prominent visibility in search engine rankings for high-impact keywords.
This lack of visibility hindered their ability to attract organic traffic and generate quality leads, making it challenging to increase their market share.
To overcome these challenges and solidify their position as a market leader, Troop Messenger sought content marketing expertise to increase visibility in search engine and generate qualified leads.
Key Challenges
Inconsistent Search Visibility
The lack of visibility and low search rankings resulted in minimal visitors from search engines.
Content Gap with Competitors:
Lack of comprehensive and engaging content that could effectively compete with their industry rivals.
Limited engagement and CTR
Troop Messenger's content failed to effectively engage their audience and encourage meaningful interactions.
Content strategy alignment:
Lack of cohesive content strategy that aligned with their target audience's needs and preferences.
Key Strategies
- Comprehensive keyword analysis to identify high-impact keywords for targeting.
- Conducted content gap analysis with competitors to identify areas for improvement.
- Created targeted and engaging content aligned with different stages of the buyer journey.
- Optimized existing pages and blog posts for improved search engine visibility
- Implemented effective CTAs to generate leads from the blog and website
- Implemented brand-building tactics to enhance visibility and establish thought leadership.
- Engagement-focused content to encourage interaction and feedback from the audience.
- Differentiated Troop Messenger's content by highlighting their unique value proposition.
Highlighted Works:
Results:
Organic traffic increased by 23%, increasing Troop Messenger's reach and potential customer base.
CTR on blog and solutions page improved by average 8%, indicating higher user engagement and interest.
Achieved top 5 search rankings for 30 high-impact keywords, increasing visibility.
![](https://oakwords.com/wp-content/uploads/2023/07/f0e6c579-yellow-element.png)