B2B CONTENT MARKETING · ENTERPRISE SOFTWARE
Content Strategy for products that are hard to explain.
The buyer is an IT director with a full calendar. The subject takes forty minutes to explain honestly. I find the version that’s both true and short.
01
Content Strategy
Seventy products rebuilt under new brand architecture, post-acquisition.
02
Organic Growth
Blog and SEO programs that ranked, and kept ranking.
03
Executive Voice
A CXO branding program, starting with the CEO’s own LinkedIn.
04
Proof at Scale
A hundred case studies rewritten around quantified customer outcomes.
Featured stories
What I’ve been pulling apart lately.
The archive
Collected slowly, shared freely.
Each issue brings together essays, conversations, recipes, and photographs from contributors close to home and farther afield.
48
Long-form stories
16
Contributing voices
7
Places explored
To know a place, begin with the things people do when they think no one is watching.
Mara Villanueva
From “The Last Light
on Escolta”
Meet the growers
In the foothills of Batangas, three families tend small orchards planted across generations.
Save the peel
A kitchen notebook for turning rinds into marmalade, cordial, seasoning, and candied fruit.
Study the color
Artists and dyers reflect on orange pigments, fading light, and colors borrowed from nature.
Share the harvest
Neighbors remember market mornings, backyard trees, and fruit passed over garden walls.
About the journal
A record of things worth noticing.
“Kahel” is a familiar word for orange in the Philippines. It is also our reminder to pay attention: to color, season, memory, and the quiet knowledge held in everyday routines. This journal is an open notebook for those observations.
Place
Food
Craft
Memory
Latest stories
Notes from near and far.
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How the Content Marketing Landscape Has Changed With AI
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What is Content Analytics & How Should You Approach It
Read more →: What is Content Analytics & How Should You Approach ItIf content marketing is about the creation and sharing of content, then content analysis measures the performance of that content. With the…
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31+ No-Fail Ways to Find Freelance Writing Jobs in 2024
Read more →: 31+ No-Fail Ways to Find Freelance Writing Jobs in 2024In this post, I’ve shared 30+ ways to help aspiring writers land a high (even for beginners). My 7 years of content…
Field guide
A few citrus notes.
Simple answers gathered for the season—from choosing fruit at the market to making use of every peel.
What do you actually do?
Harvest times vary by variety and region. Calamansi can fruit throughout the year, while many larger citrus varieties are most abundant during the cooler months.
How do you choose good fruit at the market?
Look for fruit that feels heavy for its size, with fragrant skin and no soft patches. Small marks on the peel rarely affect the flesh inside.
What can be made with leftover peel?
Washed peel can flavor sugar, salt, vinegar, tea, and baked goods. It can also be simmered into marmalade or candied for a simple sweet.
Can citrus trees grow in small spaces?
Many varieties grow well in large containers with strong sunlight, good drainage, and regular feeding. Smaller trees still need room for their roots and canopy.