Client:
Adpushup Software Pvt. Ltd.
Industry:
Advertising Technology
The Problem:
Ineffective lead generation.
The Solution:
Targeted content strategy, SEO optimization, Core Web Vitals improvements.
The Result:
29% increase in organic traffic, top search rankings, and 13% increase in lead generation.
Adpushup's SEO and Lead Generation Success
Client Background:
Adpushup is a technology company specializing in ad revenue optimization and ad layout optimization for digital publishers.
The company aims to help publishers overcome the challenges of ad viewability, ad fatigue, and ad-blocking while maintaining a positive user experience.
Adpushup provides a range of tools and services to publishers, including ad layout optimization, A/B testing, header bidding, ad refresh, and ad blocker recovery.
Their proprietary technology and algorithms enable publishers to maximize their ad revenues by optimizing ad placements, formats, and ad delivery strategies.
By leveraging data-driven insights and advanced ad optimization techniques, Adpushup empowers publishers to achieve higher ad revenues without compromising the user experience.
Key Challenges
Key Strategies
- Developed a targeted content strategy focused on high impact keywords.
- Created a comprehensive content calendar to ensure consistent publishing and keyword targeting
- Managed a team of skilled writers to produce high-quality and engaging content.
- Conducted on-page and off-page optimization to improve search engine rankings and visibility.
- Performed a technical SEO audit to identify and resolve Core Web Vitals issues.
- Acquired backlinks from high authority websites to boost organic traffic and credibility.
- Published thought leadership content to establish industry authority and build trust
- Implemented a lead generation strategy, optimizing forms and CTAs to drive conversions
Highlighted Works:
Results:
