Client:
Tvisha Technologies
Industry:
Web and software development
The Problem:
Appearance in SERP for high-impact keywords
The Solution:
Comprehensive keyword analysis, targeted content creation, SEO optimization, email nurture
The Result:
Organic traffic increased by 23%, CTR on blog and solutions page improved by 8%.
Troop Messenger's Rise to Keyword Supremacy
Client Background:
Troop Messenger, a product by Tvisha Technologies, is a leading communication and collaboration platform designed to streamline team interactions and boost productivity.
As an emerging player in the industry, Troop Messenger faced stiff competition from established competitors vying for the same target audience.
Despite offering a superior product, they struggled to gain prominent visibility in search engine rankings for high-impact keywords.
This lack of visibility hindered their ability to attract organic traffic and generate quality leads, making it challenging to increase their market share.
To overcome these challenges and solidify their position as a market leader, Troop Messenger sought content marketing expertise to increase visibility in search engine and generate qualified leads.
Key Challenges
Key Strategies
- Comprehensive keyword analysis to identify high-impact keywords for targeting.
- Conducted content gap analysis with competitors to identify areas for improvement.
- Created targeted and engaging content aligned with different stages of the buyer journey.
- Optimized existing pages and blog posts for improved search engine visibility
- Implemented effective CTAs to generate leads from the blog and website
- Implemented brand-building tactics to enhance visibility and establish thought leadership.
- Engagement-focused content to encourage interaction and feedback from the audience.
- Differentiated Troop Messenger's content by highlighting their unique value proposition.
Highlighted Works:
Results:
