Client:
Sunera Technologies
Industry:
Software & IT Solutions
The Problem:
Inability to generate sales-qualified leads from the website.
The Solution:
Revamped content, engaging videos, optimized CTAs, CXO branding, and style guide.
The Result:
Improved CTR, increased MQLs and SQLs, 239% more LinkedIn followers, ranked for business keywords.
Driving Thought Leadership for Industry Authority
Client Background:
Sunera Technologies is a leading technology solutions provider. Despite a strong portfolio of services (digital transformation, cloud computing, data analytics, and software development), the company faced challenges in generating SQLs from their website.
The existing content failed to effectively communicate the value of their solutions, resulting in missed opportunities for lead conversion.
Additionally, Sunera Technologies sought to establish themselves as thought leaders in their industry to increase brand recognition and gain a competitive edge.
The implementation of content marketing strategies such as website content revamp, product videos, improved CTAs, style guide development, and CXO branding initiatives were instrumental in resolving these challenges.
Key Challenges
Key Strategies
- Revised platform and solution pages to clearly communicate the value proposition of each service offering.
- Created engaging product videos to showcase their solutions and captivate visitors.
- Reduced content overwhelm on the website and replaced jargon with plain-spoken language.
- Implemented value-oriented call-to-actions (CTAs) to encourage visitor engagement and conversions.
- Developed a comprehensive style guide to improve content quality and consistency.
- Revised the landing page and crafted compelling ad copies to attract targeted traffic.
- Amplify the CEO and CXOs branding to position them as authorities in the industry.
Highlighted Works:
Results:
