Software & IT Solutions
Inability to generate sales-qualified leads from the website.
Revamped content, engaging videos, optimized CTAs, CXO branding, and style guide.
Improved CTR, increased MQLs and SQLs, 239% more LinkedIn followers, ranked for business keywords.
Driving Thought Leadership for Industry Authority
Sunera Technologies is a leading technology solutions provider. Despite a strong portfolio of services (digital transformation, cloud computing, data analytics, and software development), the company faced challenges in generating SQLs from their website.
The existing content failed to effectively communicate the value of their solutions, resulting in missed opportunities for lead conversion.
Additionally, Sunera Technologies sought to establish themselves as thought leaders in their industry to increase brand recognition and gain a competitive edge.
The implementation of content marketing strategies such as website content revamp, product videos, improved CTAs, style guide development, and CXO branding initiatives were instrumental in resolving these challenges.