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creative writing

How the Content Marketing Landscape Has Changed With AI

Artificial intelligence, often simply known as AI, has been a hot topic across many industries, from healthcare to transportation. Yet its influence on content marketing has been nothing short of revolutionary. Remember the days when articles were general, and advertisements felt like they were for everyone but you? Those days are long gone, thanks to …

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Content Anaytics

What is Content Analytics & How Should You Approach It

If content marketing is about the creation and sharing of content, then content analysis measures the performance of that content. With the right content analytic tools, you can arm yourself with valuable insights that will inform your content strategy so your teams create content that truly resonates with their target audience. What is content analytics? Content …

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SaaS content marketing agency

B2B SaaS Content Marketing In 2024: The Ultimate Guide

What is SaaS Content Marketing? B2B SaaS Content Marketing is a way for businesses that sell software (SaaS) to other businesses (B2B) to promote their products through helpful and informative online content. It involves creating articles, guides, visual content, videos, and other materials that teach potential customers about the software and how it can solve …

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Content Monitoring

Everything You Need to Know About Content Monitoring

Are you guilty of taking a lazy nap on your couch after creating what you thought was great content?  Unfortunately, in today’s competitive landscape, great content isn’t enough.  Content marketers and content strategists recognize the importance of content monitoring to secure the top spot on SERP. Which requires:  Continuously assessing how their content is performing. …

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B2B Email Marketing

How to Develop a B2B Email Marketing in 5 Steps: A Start to Finish Guide

The importance of customized marketing strategies in the complex world of business cannot be emphasized. Success largely depends on developing the appropriate strategy that is tailored to the particular requirements of a company.  In this context, B2B Email Marketing stands out as a key player, providing a powerful and direct channel of communication. This blog …

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creative writing

What is Copywriting? Courses, Skills, Salary & Career

In this post, you’ll learn who is a copywriter, what is copywriting job description, copywriting skills, salary and career expectations. Copywriting is the best career move one can make in life. It is the most sought-after skill and highly profitable side hustle. Now, obviously not a cakewalk to encash even six-figure money out of it …

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How to Become a Copywriter

How to become a Copywriter: 12 Proven Steps to Doing it Right

In the previous article, we discussed what is copywriting and who is a copywriter. Today we’ll learn how to become a copywriter. We’ll also discuss key skills for copywriting, career in copywriting, and copywriter job profiles. Becoming a copywriter is more challenging than it sounds. It requires practice, hard work and an eye for detail. …

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