The complete archive
All insights.
Lessons on making complex B2B products clearer, from content strategy and organic growth to executive voice, measurement, and AI-assisted content.
62 stories
-
How to Edit a Book: 6-Layer Guide for Self-Editing
Read more →: How to Edit a Book: 6-Layer Guide for Self-EditingIf I tell you it took me one year to write my book, and three to edit, would you laugh or would you…
-
Show don’t tell: 7 tips to master this Golden Rule
Read more →: Show don’t tell: 7 tips to master this Golden RuleShow don’t Tell. We often hear this from critics, readers, mentors, teachers in the writing field and they leave it up to…
-
Book Advertisement: How To Not Market Your Book:
Read more →: Book Advertisement: How To Not Market Your Book:When was the last time you purchased a novel solely because of a book advertisement – without caring a whit about the…
-
Types of POV in Fiction: Examples & Tips
Read more →: Types of POV in Fiction: Examples & TipsBestselling author Dan Brown says: “POV (Point of View) is a powerful tool. It can help you color a chapter, reveal characters and…
-
300+ Sensory Imagery Examples to Master Creative Writing
Read more →: 300+ Sensory Imagery Examples to Master Creative WritingAs writers, we all struggle the most with bringing out how a character sees, perceives, smells, or feels. New writers often lag…
-
How to Write a Prologue that makes sense (5 Examples)
Read more →: How to Write a Prologue that makes sense (5 Examples)More often than not, the writers are unsettled about how to write a prologue. They find themselves dubious about whether a prologue…