portfolio
Selected Work & Impact
A closer look at the work I’ve led across content strategy, SEO, AI-assisted operations, website transformation, and editorial programs, with the story behind each role and links to published work.
01
Content lead AT
Sutherland
Executive voice, positioning across 40+ products, and a hundred case studies rebuilt into something sales could actually use.
02
content leadAT
Fresche
Whitepapers, landing pages, a customer film shot end to end, and a blog program that grew traffic 31% year over year.
03
content lead AT
AdPushup
Built the first acquisition channel that wasn’t paid. Fifty keywords ranked, and a glossary hub that lifted everything already published.
PUBLISHED ELSEWHERE
Content that earned the click.
Technical Debt
Why “good enough” code costs millions.
SaaS Modernization
A side-by-side on what a fixed contract costs.
AI Myths vs. Facts
Things IT leaders get wrong about AI.
Digital Engineering
40+ platform pages revamped after acquisition.
PUBLISHED ELSEWHERE
Content that earned the email.
PriceSmart’s Cloud Migration
A $4B retailer moved its core systems with two hours of downtime.
IBM i Health Check
Twenty-one questions, four risk areas, a score at the end.
MCP Servers Explained
What an MCP Server is
CloudTestr Platform
A product film for Sutherland’s automated testing platform.
PUBLISHED ELSEWHERE
Content that earned the meeting.
Tales of Modernization
Ten customer stories across retail, banking, healthcare, and government.
Customer Interview
A customer on camera saying the thing a case study can’t.
Enterprise AI for IBM i
A 22-page guide for leaders who don’t know where to start with AI.
Webinar & Landing Page
Trends to Drive Unstoppable Growth for IBM i in 2025