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Lessons on making complex B2B products clearer, from content strategy and organic growth to executive voice, measurement, and AI-assisted content.
62 stories
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How to Start a Story: 9 Brilliant Ways to Write the First Chapter (Part-2)
Read more →: How to Start a Story: 9 Brilliant Ways to Write the First Chapter (Part-2)Knowing how to start a story so that you captivate readers’ attention from the first few paragraphs is key to writing a…
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How to Start a Novel: 9 Unique Ways to Kickstart Your Story (Part 1):
Read more →: How to Start a Novel: 9 Unique Ways to Kickstart Your Story (Part 1):In early 2017, I sent a fiction book proposal to seventeen literary agents. I read over a dozen guides on ‘how to…
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How to Design a Book Cover: Advanced Guide
Read more →: How to Design a Book Cover: Advanced GuideWe walk into a bookstore, and before deciding which book we want, we explore. We explore the aisles and look for something…