portfolio
Selected Work & Impact
A closer look at the work I’ve led across content strategy, SEO, AI-assisted operations, website transformation, and editorial programs, with the story behind each role and links to published work.
01
Content lead AT
Sutherland
Influenced 26% of pipeline across Cloud and Digital Engineering, while repositioning 40+ products and services, rebuilding 110+ customer case studies, and increasing executive engagement 142% in three months.
02
content lead AT
Fresche
Grew organic traffic 280%, with non-branded traffic up nearly 9x and page-one rankings up 8x, while taking AI search visibility from zero to 416 AI Overview keywords and 426 pages cited across ChatGPT, Gemini and Google AI.
03
content lead AT
AdPushup
How I grew organic traffic by 198% (26K to 77.5K monthly visits), including 61% in my first quarter, by focusing on high-volume keywords that nearly quadrupled traffic per page-one ranking.
PUBLISHED ELSEWHERE
Content that earned the click.
Technical Debt
Why “good enough” code costs millions.
SaaS Modernization
A side-by-side on what a fixed contract costs.
AI Myths vs. Facts
Things IT leaders get wrong about AI.
Digital Engineering
40+ platform pages revamped after acquisition.
PUBLISHED ELSEWHERE
Content that earned the email.
PriceSmart’s Cloud Migration
A $4B retailer moved its core systems with two hours of downtime.
IBM i Health Check
Twenty-one questions, four risk areas, a score at the end.
MCP Servers Explained
What an MCP Server is
CloudTestr Platform
A product film for Sutherland’s automated testing platform.
PUBLISHED ELSEWHERE
Content that earned the meeting.
Tales of Modernization
Ten customer stories across retail, banking, healthcare, and government.
Customer Interview
A customer on camera saying the thing a case study can’t.
Enterprise AI for IBM i
A 22-page guide for leaders who don’t know where to start with AI.
Webinar & Landing Page
Trends to Drive Unstoppable Growth for IBM i in 2025